Weekly Engineering Live Show
Polishing Your Website While Revenue Is Zero? Name Your One Bottleneck First
The Weekly Engineering Live Show, recorded live on October 22, 2026. Watch the replay above.
What we covered
If your firm has no revenue and you are still polishing your website, you are working on the wrong thing, and the fix is to name the one bottleneck that is stopping growth right now and spend your week on it. On my Live Show I walked through four stages and a few simple checks to find it.
- Why is being busy not the same as making progress?
- What are the four stages of an engineering business?
- How do I diagnose my bottleneck?
- How do I keep my week pointed at the bottleneck?
- What should I say no to?
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